From Google Ads strategy and campaign management to conversion tracking and performance optimisation, Globital works behind your brand to help you take on more opportunities and deliver with confidence.
Your clients want more leads, more sales and better returns from their marketing spend. Paid advertising can help them get there, but running effective PPC campaigns takes specialist knowledge, careful budget management and ongoing optimisation.
For your agency, that creates an opportunity – and a delivery challenge.
With Globital, you can offer professional PPC services without carrying the full cost of in-house delivery. We provide white-label PPC support that helps your agency respond to client demand, expand its capabilities and deliver paid advertising under your own brand.
Say yes when clients need PPC, even if you don’t have the internal expertise or capacity to deliver it.
Add paid search, Google Ads management and other relevant advertising services alongside your existing SEO, web design and digital marketing capabilities.
Access specialist PPC expertise when you need it, without the recruitment, salaries and training costs of building a dedicated team.
Our services
Depending on your clients’ needs, we can explore support across other relevant advertising platforms, including Amazon Ads and Apple Ads.
Launch and manage paid search campaigns, including campaign structure, bidding strategies, ad groups, targeting and ongoing optimisation.
Uncover relevant search opportunities, assess competition and develop keyword strategies designed to reach the right audiences.
By leveraging advanced machine learning, AI Max finetunes targeting, automates bid adjustments in real time, and enhances ad relevance to scale performance, increase ROAS, and stay competitive.
An in-depth analysis of your paid advertising accounts to uncover optimisation opportunities, improve efficiency, and maximise return on ad spend. Our audit covers account structure, targeting, tracking, bidding strategies, and performance benchmarks.
Create relevant ad messaging and supporting creative that reflects your clients’ value proposition, connects with their audience and aligns with their campaign and landing-page objectives.
Help online retailers promote their products through Google Shopping and relevant eCommerce advertising campaigns, with support for product feeds, campaign management and performance improvements.
Reconnect with previous website visitors and engaged audiences through relevant advertising strategies designed to encourage further consideration and support conversions.
Extend your clients’ reach beyond Google with paid search campaigns on Microsoft’s advertising network, where relevant to their audiences and objectives.
Help clients reach relevant audiences through video advertising, with campaign support aligned to brand awareness, consideration or other suitable marketing objectives.
Improve visibility into campaign performance with conversion tracking and measurement support. Understand which actions matter, assess campaign outcomes and use meaningful data to inform optimisation.
Give your agency and clients a clearer view of campaign performance. Access white-label reporting and actionable insights to communicate results, identify opportunities and plan next steps.
Not every client needs the same campaign mix. We’ll work with you to identify the PPC services, platforms and level of delivery support that make sense for your agency.
You could recruit PPC specialists, invest in tools and training, and manage every campaign in-house. But as client demand changes, so do your staffing costs, workloads and delivery pressures. Partnering with Globital gives your agency another way to deliver.
Globital works as an extension of your agency, helping you build PPC into your service offering, support campaign delivery and pursue new business opportunities without taking on the full burden of in-house execution.
Muhammad UmerPPC Head of Department
Muhammad Umer is the Head of PPC at Globital, specializing in paid advertising strategy and performance marketing. With over 10 years of experience in digital advertising, he helps agencies and businesses scale profitably through data-driven Google Ads and multi-platform paid media campaigns. His expertise includes account audits, performance optimization, smart bidding strategies, conversion tracking architecture, campaign structuring, and team performance management. He has worked with eCommerce brands, lead generation businesses, SaaS companies, and agency partners across multiple international markets. His focus is on delivering measurable growth, sustainable ROAS, and scalable advertising systems that align with commercial objectives.
Whether you’re launching PPC for the first time, taking on more clients or strengthening your existing delivery team, we’ll work with you to establish a process that fits your agency.
We learn about your agency, your clients’ objectives and the PPC support you need. We identify the right service scope and opportunities.
We develop a campaign approach aligned with your client’s goals, target audience, budget and broader marketing strategy.
Our PPC specialists set up or manage campaigns, including targeting, ad creation, tracking and the relevant campaign requirements.
We monitor performance, analyse results and make ongoing improvements to help campaigns work towards their objectives.
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“We recently worked with team Local SEO at Globital Marketing on a client’s website and SEO and the results have been great. The team was professional, efficient and delivered high-quality work – highly recommend.
“Globital have impressed me from the very first contact. They have made me feel confident in starting and scaling my Digital Marketing Agency. Every step of the way they have nurtured me through the processes with patience and respect. The communication is first class as well as the work produced. I feel they have gone above and beyond to assist me. If you’re looking for a complete fulfillment agency, look no further. Globital have 100% got you covered. Thank you guys I really appreciate your guidance.
“Love working with Globital , their Social Media Advertising Team is top notch . Would totally recommend.
“A great solution to outsourcing – well organised and managed systems
“How can I thank the Globital team enough for their consistent effort. Straight away they were onboard with my vision and provided solutions and pathways. I was a solo operator trying to move the needle, now I’ve got a team and nothing is impossible. thank you guys i mean it.
“I’ve been using Globital for some time now and my experience with them has been really great! I’ve been able to scale my business with their help and also keep improving on systems etc. I can highly recommend their white-label service to any agency!
Add specialist PPC capabilities to your agency without the extra overheads. Tell us what your agency needs, and let’s explore how Globital can support your growth.
Many agencies use our services to support their internal PPC teams during high-demand periods or for specialised tasks. We integrate into your operations, providing overflow support without disruption.
No, everything we do is branded under your agency. All reports, dashboards, and deliverables will feature your agency’s logo, ensuring your clients see only your brand.
Yes, we offer scalability without long-term contracts. Whether you need ongoing support or help for a specific project, we adjust to your needs and client demands.
Our team uses proven strategies and real-time analytics to monitor and adjust campaigns, ensuring they meet your client’s goals and deliver measurable results.
We leverage advanced tools like Google Ads, SEMrush, Optimizely, and Google Analytics to manage and optimise campaigns for maximum efficiency and ROI.
